While social media sites have been successfully adopted and used in the B2C context, they
are perceived to be irrelevant in B2B marketing. This is due to marketers' perception of poor …

The role of digital media in B2B marketing has gained traction with academics and
practitioners in recent years. However, a comprehensive framework about the use and value …

In the context of a highly dynamic business environment, which is constantly changing due
to the innovations brought by the rise of advanced technologies, companies are faced with …

Purpose: The article examines the role of digital and, in particular, social media in business-
to-business marketing in the international software industry. The authors responded to calls …

Small and medium enterprises (SMEs) are considered the backbone of a country's
development and their contribution to job creation is undeniable. Mainly as a result of their …

The implementation of social media in organizations has been associated with an array of
potential benefits as a marketing tool. Nevertheless, there has been little participation by the …

The purpose of this constructivist research was to examine Gen Zers' experiences, actions,
and circumstances that contribute to their vulnerability to be scammed. Using thematic …

Soziale Medien gehören längst zu unserem alltäglichen Leben–ob es den innovativen
Bereich der Kochkünste oder B2B-Geschäftsentwicklungsprozesse betrifft–ausgewählte …

SANTRAUKA Baigiamojo darbo autorius: Gitana Maculevičiūtė Pilnas baigiamojo darbo
pavadinimas: Santykių su verslas-verslui vartototojais kūrimo „LinkedIn” socialiniame tinkle …