When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth
This study analyzes the impact of greenwashing on brand avoidance and Negative Word-of-
Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets …
Mouth (NWOM) using a scenario-based survey conducted in malls/supermarkets …
“Yes, It's Cute, But How Can I Be Sure It's Safe or Not?” Investigating the Intention to Use Service Robots in the Context of Privacy Calculus
Technological advancements have made artificial intelligence and robotic systems more
functional, intelligent as well vulnerable. This development caused fresh discussions about …
functional, intelligent as well vulnerable. This development caused fresh discussions about …
[HTML][HTML] The Impact of Teacher and Peer Support on Preservice EFL Teachers' Work Engagement in Their Teaching Practicum: The Mediating Role of Teacher L2 Grit …
J Fan, X Lu, Q Zhang - Behavioral Sciences, 2024 - mdpi.com
The academic study of work engagement among pre-service teachers during their practicum
has been notably sparse, with even fewer investigations examining the influence of …
has been notably sparse, with even fewer investigations examining the influence of …
How to stimulate users' ridesharing intention and behavior? Evidence from structural and multi-group analyses
J Shi, W Hua, H Si, L Cheng - Travel Behaviour and Society, 2024 - Elsevier
This study develops a novel theoretical framework to explore the different paths of basic
needs and advanced needs on users' ridesharing intention and ridesharing behavior …
needs and advanced needs on users' ridesharing intention and ridesharing behavior …
The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love
This study aims to shed light on the role of social media in building consumer engagement
and examines the impact of Islamic brand personality traits on electronic word-of-mouth and …
and examines the impact of Islamic brand personality traits on electronic word-of-mouth and …
[PDF][PDF] Mobile Banking Adoption: A Closer Look at the Role of Online Convenience Dimensions.
M Tomasi - International Journal of Business …, 2024 - business-and-management.org
The main focus of the study was two-fold: 1) identifying the most important online
convenience factors that financial institutions should prioritize to encourage consumers to …
convenience factors that financial institutions should prioritize to encourage consumers to …
[HTML][HTML] Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence
C Gu, S Jia, J Lai, R Chen, X Chang - Journal of Theoretical and Applied …, 2024 - mdpi.com
The rapid popularity of ChatGPT has brought generative AI into broad focus. The content
generation model represented by AI-generated content (AIGC) has reshaped the advertising …
generation model represented by AI-generated content (AIGC) has reshaped the advertising …
Peer bullying and Internet addiction among Chinese adolescents: a moderated mediation model
C Feng, Z Shi, Y Tian, C Ma - Current Psychology, 2024 - Springer
This study aims to investigate the mechanism of peer bullying on adolescent Internet
addiction and to verify the mediating role of loneliness and the moderating role of physical …
addiction and to verify the mediating role of loneliness and the moderating role of physical …