Whilst the economic costs and benefits of mega-events to host cities and countries are well
documented, the evaluation and nature of the social impacts of such events are less clear …

Purpose This paper aims to provide an integrated model of nation branding, propose a
comprehensive definition of this concept and differentiate between nation branding and …

Sportswashing is a neologism that has begun to appear with increasing regularity in the
English-language media over the past few years. However, there has been limited academic …

Although food tourism has been characterized as an emerging industry, studies of branding
in food tourism are limited. This work applies a novel, value-driven approach to evaluate …

This study aims to assess the influence of cultural events, structural elements and place
brand on destinations' overall image, based on an evaluation of cognitive and affective …

How do international sports events shape repression in authoritarian host countries?
International tournaments promise unique gains in political prestige through global media …

This article presents a study of Twitter-based communication in order to identify key
influencers and to assess the role of their communication in shaping country images. The …

Concerns have been raised that destination branding often overlooks the destination's
internal stakeholders, and in some cases, has resulted in a brand identity that does not …

Social media is utilized to cultivate relationships with stakeholders in nation branding. This
study investigates stakeholder engagement on social media in China's nation branding by …

Social media influencers are emerging as a new force in shaping public discourse and
raising public awareness of socio-political agendas in the digital space. This paper explores …