Abstract The emergence of User-Generated-Content (UGC) is challenging the equilibrium of
reputation management practices prompting widespread change and organizational …

While interest in the concept of corporate reputation has gained momentum in the last few
years, a precise and commonly agreed upon definition is still lacking. This paper reviews the …

The purpose of this study was to determine the effect of transformational leadership on
perceived organizational support, job satisfaction and life satisfaction, the effect of perceived …

Purpose The purpose of this paper is to investigate the impact of customer satisfaction,
service quality, the perceived value of services, corporate image and corporate reputation …

This paper develops a multi-disciplinary measure of the brand signature construct by means
of literature review and primary data analysis. This study explains that brand signature …

Purpose Employer branding is a topic that has gained relevance in the organisational world.
Currently, organisations need to differentiate themselves, and one of their biggest …

Globalization, rankings, and the decrease of public funding have created a highly
competitive environment for public universities. Internal and external stakeholders …

Due to globalization expansion, corporate social responsibility (CSR) is no longer an
unfamiliar concept in emerging markets. In the case of Vietnam, its implementation will be …

Abstract Massive Open Online Courses (MOOCs) are classes delivered in an online
environment with several features that are different from previous approaches to online …

Purpose This study aims to deepen the current understanding of social media advertising by
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …