Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image
L Spry, C Pich - International Journal of Market Research, 2021 - journals.sagepub.com
This article focuses on assessing the capabilities of projective techniques, in gaining a
deeper insight into complex university corporate brands. In particular, we will explore …
deeper insight into complex university corporate brands. In particular, we will explore …
The effective nature of projective techniques in political brand image research
D Khan, C Pich, L Spry - International Journal of Market …, 2024 - journals.sagepub.com
This study explores the effectiveness of qualitative projective techniques to explore the
corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple …
corporate political brand image of Pakistan Tehreek-I-Insaf party [PTI] from a multiple …