Social norm appeals attempt to change behavior by modifying the prevailing view that a
particular, usually harmful, behavior is less prevalent or less approved of in certain social …

Health promotion interventions in low and midincome countries (LMIC) are increasingly
integrating strategies to change local social norms that sustain harmful practices. However …

Social norms can greatly influence people's health-related choices and behaviours. In the
last few years, scholars and practitioners working in low-and mid-income countries (LMIC) …

Abstract Background Recently, Global Health practitioners, scholars, and donors have
expressed increased interest in “changing social norms” as a strategy to promote health and …

With 1.8 billion young people aged 10e24 years in the world today, the cohort of
adolescents and youth is the largest in history. Concurrently, millions of adolescents are …

This investigation provides a synthesis of the state of social norm research in the social
sciences using a content analysis of 821 empirical studies that employed social norms as a …

Much of human behavior is influenced by social norms. Although communication represents
one important mechanism through which norms are formed and disseminated, the role of …

The high prevalence of sexual assault on college campuses has led to the implementation
of health communication programs to prevent sexual assault. A few novel programs focus on …

This study explores the role of peer communication in normative social influences on risk
behavior. We use the theory of normative social behavior (TNSB) as a guiding framework for …

The theory of normative social behavior (TNSB) describes the moderators of the descriptive
norm-behavior relationship. Although specified in revisions to the model, the role of …