There are many contemporary issues facing sport sponsorship and branding today. The aim
of this book is to provide readers with a broad overview of some of these issues. As a …

Food exporting companies play a fundamental role in the development of international
trade. However, the conceptualization and measurement of their online corporate reputation …

Sports organisations, including football clubs, are using social media to connect with
spectators. The aim of this study is to examine whether social influence on social media can …

This study complements previous research on e-reputation by exploring how social media
influence corporate e-reputation by extending the circle of stakeholders who can influence …

Using a mix of quantitative and qualitative data collected in a professional sports
organization from two key stakeholder groups, namely fans and owner/managers, this article …

This article investigates the intricate dynamics influencing consumer behavior within the
digital landscape, focusing on PT Sakura Dwi Mandiri as a case study. The study explores …

This chapter disputes that the digital competence adopted by athletes contributes to the
digitalization of sport, and that sport science researchers have a role to play in contributing …

Names: Leng, Ho Keat, 1971-editor.| Zhang, James J., editor. Title: Sports sponsorship and
branding: global perspectives and emerging trends/edited by Ho Keat Leng and James J …

Knowing where to find inside information can mean the difference between getting a job
from a suitable company or following the wrong direction and wasting precious time …

Some firms and industries were not willing to take full advantage of the internet and its
endless opportunities, mainly because they rather focused on the inherent risks and …