The aim of this paper is to evaluate the critical success factors and investigate the benefits
that might be gained once implementing Electronic Customer Relationship Management at …

Recently, mobile commerce started to attract the interest of workers in the commercial sector
for ease of application, where people can buy and sell items at the same time by using the …

This study investigates the different factors affecting Customer Relationship Management
(CRM) adoption by Egyptian Small Business Enterprises (SBEs). A systematic review of …

Electronic customer relationship management (ECRM) is a comprehensive business and
marketing strategy for attracting and retaining customers over the internet. The proliferation …

The customer relationship management (CRM) is getting more and more a key strategy for
large and small companies. In particular, small and medium enterprise (SMEs) have to …

Due to the rise in the number of internet users in Zimbabwe, the banking sector has seen
significant changes in terms of customer relationship management. Electronic customer …

This research is expected to find out more about the effect of e-Customer Relationship
Management (e-CRM) on relationship quality and outcomes by using service attributes and …

Institutional repositories have been established in universities globally because of their
immense benefits to various stakeholders, especially lecturers. However, the literature has …

Postgraduate students use online databases for various academic activities. However, past
studies have revealed low utilisation of online databases by postgraduate students in …

Online gaming emerged as a burgeoning Internet service that has many enthusiastic
customers that enjoy this entertainment form. In addition to generating significant revenues …