Abstract Scarlett Whitening maximizes her Social Media Marketing well so that her product
becomes viral which initially boomed on Instagram and other platforms. Although this …

The increasing population in Bali greatly affects the need for wedding services. One of the
wedding service companies in Bali is the Wicitra Wedding salon in Denpasar City. Wicitra …

The Covid-19 pandemic situation have caused changes in individual behavior patterns,
including women in self-care. This situation makes women choose to do self-care …

At this time, economic developments also greatly affect people's lifestyles. A developing
lifestyle will result in a growing hobby such as adventuring in the wild. This phenomenon is …

Perkembangan teknologi internet pada era globalisasi saat ini memiliki dampak besar pada
kehidupan sehari hari masyarakat, salah satunya di bidang bisnis atau perdagangan online …

The present study aims to analyze the effects of digital marketing and Electronic Word of
Mouth (E-WOM) on brand image, then examine the effects of digital marketing and …

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH MELALUI INSTAGRAM TERHADAP
BRAND IMAGE DAN PURCHASE INTENTION Page 1 JEKU (Jurnal Ekonomi dan …

E-WoM1 is vital in generating and creating purchase intentions, so it is significant for use in
knowing and analyzing investment intentions. This research aims to analyze and know the …

Theoretical framework: The theoretical framework for this study illustrates the role of brand
image as a mediating factor in the relationship between promotion and purchase decisions …