The e-commerce market size is increasing day by day. In this context, m-commerce has
become one of the fastest growing forms of e-commerce in the world. Considering the …

Purpose Livestreaming, as a relatively new online marketing model, has generated
numerous business opportunities for e-commerce and social commerce. The purpose of this …

This study investigates mobile social tourism (MST) shopping, which refers to the use of MST
platforms in shopping for tourism products and services, among Malaysian domestic tourists …

Since prior research has shown that engagement might exert positive effects on value
creation and continuous purchase intention, this study aims to examine the influence of …

Presence has been regarded as an essential component for understanding individuals'
behaviour in online environments. Drawing upon self-determination theory (SDT), this study …

Purpose The perception of an inferior learning experience is the main challenge for online
learning, which leads to higher dropout rates in online courses. The purpose of this paper …

Loneliness has spread globally and the COVID-19 outbreak has boosted the number of
lonely consumers. The retail industry and its consumptions channels have changed …

Advanced technologies such as the Internet and social media have transformed business
models and spawned a myriad of innovative business practices that challenge traditional …

Mobile Social Network Games (MSNGs) are defined as a product that combines games and
social network services (SNSs). Compared with games played individually, MSNGs offer …

Live streaming entertainment services are a relatively recent phenomenon with an
increasing market share. YY Live, which is a leading live streaming entertainment service …