Examining the quality perceptions of consumers has often been recommended as an
international research paradigm. This study is grounded in the Pakistani consumer market to …

This chapter explores how big pharmaceutical corporations have capitalised on the
advancement of nutrition science to enhance their power, image and position among …

This paper aims to analyze the reasons behind the failure of certain brands in Pakistan and
to classify them into seven reasons as given in the literature. Brands often fail to recognize …

This case is based on the complexities and problems faced by entrepreneurs and managers
of small fast food restaurants in Pakistan. It requires strong decision making insights and …

A company's positioning strategy is focused on how the company wants its brand to be
perceived in the market. However, the constant change of markets has led many companies …

Extrinsic cues displayed on the product packaging play an important role in the perception
formation of consumer before the actual consumption. The logo showing the compliance of …

The purpose of this case study is to provide an illustration of services offered by business
incubators in Saudi Arabia. For the last decade Saudi Arabia has witnessed infancy staged …

Companies define from the beginning a positioning, which is how the brand wants to place
its product or service in the market. However, with the constant change of markets, many …

RoohAfza is part of one of the most prestigious group Hamdard Foundation and considered
as one of the oldest indigenous brands of the country. As part of modernization brand audit …

Over the last few decades mergers and the acquisitions, both the international and the
national ones, have become strategic instruments of growth and development of enterprises …