In 2009, the former BISE Editor-in-Chief Ulrich Buhl and his colleague Robert Winter
described what happened with the development of the concept of ''virtualization''from their …

The Metaverse, an evolving concept that fuses physical reality with digital virtuality, offers a
dynamic environment for exploration. This paper reports the panel discussion on the …

Many countries face challenges from aging populations, leading to increased frailty and
multimorbidity among the elderly. This results in higher demands for long-term care and a …

Cultural events are an integral part of our society, offering culture enthusiasts opportunities
to explore various forms of cultural expression. Creating a profound customer experience in …

To stay competitive in a rapidly moving and increasingly competitive online retail market,
any competitive edge is valuable. Customer experience (CX) is essential to building …

Each year, Gartner, a US-based consulting firm, publishes a number of emerging strategic
technology trends to help firms make informed decisions about technology investments …

The pervasiveness of mobile computing has become ubiquitous in daily life, particularly for
people who visit various locations in the physical world through their mobile devices …