The purpose of this study was to explore the dimensions of service quality in fitness clubs in
China and examine their impact on customer satisfaction. In Phase I of the study, we …

The concept of benefaction, as shaped in the pre-industrial society, has been altered and
replaced by the modern term of sponsoring. The verbal transformation emerges from a deep …

In this chapter, authors from two disciplines—sport management and art education—explore
three art-related identities in the context of sport sponsorship and explain how these art …