Background: The aging of the population is an inexorable change that challenges
governments and societies in every developed country. Based on clinical and empirical …

Abstract Information cascades are important dynamical processes in complex networks. An
information cascade can describe the spreading dynamics of rumour, disease, memes, or …

Purpose The purpose of this paper is to propose the concept of conviction in online
environment. It examines the vital role of conviction and firm's brand reputation while …

Background YouTube, the online video creation and sharing site, supports both video
content viewing and content creation activities. For a minority of people, the time spent …

This study aims to integrate the literature on social media influencers into a framework that
classifies (potential) social media influencers and highlights their features. Previous …

Purpose–Word‐of‐mouth (WOM) has been recognized as one of the most influential
resources of information transmission. Advances in information technology and the …

Several studies have investigated millennials' perceptions of sustainable products, and the
factors that make these products appealing. Yet insight into the green purchase intentions of …

In an environment in which there has been a reduction in consumer trust of both
organizations and advertising, as well as a decrease in television advertising, word of mouth …

This paper examines the ways rural businesses can become attractive to millennials using
the Internet and the social media. It has become evident that the prominent way to reach out …

For better or worse, satisfied or dissatisfied customers function as trusted branding faces for
organizations as they transmit potentially viral messages through E-WOM. These E-WOM …