Augmented reality (AR) has revolutionized the tourist experience, presenting an opportunity
to generate meaningful engagement with unique culture and heritage. Despite the potential …

Memorable tourism experience (MTE) is currently a hot topic in academic research.
However, there is few studies focus on exploring the knowledge infrastructure of the MTE of …

This study examines the dimensions of wine-experienscape that influence customer
satisfaction. Using the framework of experienscape, the dimensions for wine tourism was …

This study underlines customers' value to contemporary theme parks in terms of customer
citizenship behavior (CCB). Considering the frequency of customer-to-customer interaction …

Purpose Theme park experiences ubiquitously unfold in the presence of others. In
acknowledgement of this important part of theme park consumption, this research set out to …

Interaction ritual chain theory posits that perceived emotional synchrony is a crucial
collective emotion that significantly influences the efficacy of group activities. Nonetheless …

Value co-creation is important in the hospitality setting such as home-based
accommodations (HBOs). This study attempted to examine the formation of individuals' life …

Purpose While the rise of chain restaurants has attracted increasing research interest, few
studies have taken servicescape into consideration to examine its effects on transformative …

Classical gardens offer ample cultural and natural landscapes for visitors to appreciate.
Taking the tourist gaze as a theoretical lens, this study assumes a netnographic approach …

Research question The competitive landscape facing branded running events demands
insights into how to increase brand loyalty amongst participants. This study examines how …