How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective
A Rejeb, K Rejeb, H Treiblmaier - Journal of Strategic Marketing, 2023 - Taylor & Francis
Augmented reality presents numerous opportunities and challenges for marketers to enrich
the retail shopping experience. Although the technology is well established, practical …
the retail shopping experience. Although the technology is well established, practical …
Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values
Augmented reality (AR), as a consumer-centric technology, helps businesses by providing
new consumer experiences at the purchase occasion. However, we do not know the …
new consumer experiences at the purchase occasion. However, we do not know the …
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse
The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
Social media adoption in SMEs impacted by COVID-19: The TOE model
The purpose of the research is to analyze the behavioral intention to adopt social media in
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Augmented Reality (AR) is a promising and growing field in marketing research and
practice. Very little is known if, how, and why AR-apps can impact consumers' perception …
practice. Very little is known if, how, and why AR-apps can impact consumers' perception …
[HTML][HTML] Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
Augmented reality (AR) applications add a new dimension to the consumer experience by
overlaying the consumer's face or surroundings with virtual products. The aim of this study …
overlaying the consumer's face or surroundings with virtual products. The aim of this study …
Augmented reality marketing: A technology-enabled approach to situated customer experience
Recent advances in Augmented Reality (AR) technologies have led to a growing interest in
their application for marketing strategy and practice–what we term Augmented Reality …
their application for marketing strategy and practice–what we term Augmented Reality …
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Driven by the proliferation of augmented reality (AR) technologies, many firms are pursuing
a strategy of service augmentation to enhance customers' online service experiences …
a strategy of service augmentation to enhance customers' online service experiences …
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
Augmented reality (AR) has the potential to reshape the mobile shopping experience and
create more meaningful consumer-brand relationships. Yet, the broader experiential and …
create more meaningful consumer-brand relationships. Yet, the broader experiential and …
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
AR Smink, S Frowijn, EA van Reijmersdal… - Electronic Commerce …, 2019 - Elsevier
Augmented Reality (AR) enables consumers to virtually try products on their own face or
surroundings in real time (eg, make-up, furniture), which could help providing consumers a …
surroundings in real time (eg, make-up, furniture), which could help providing consumers a …