The problem of the self has been of increasing interest in recent neuroscience. Brain
imaging studies have raised the question of whether neural activity in cortical midline …

Despite a strong intuitive and theoretical tradition linking autobiographical memory and
sense of self, there are few coherent, testable models that exemplify how these constructs …

Customer engagement marketing—defined as a firm's deliberate effort to motivate,
empower, and measure customer contributions to marketing functions—marks a shift in …

Political advertisers have access to increasingly sophisticated microtargeting techniques.
One such technique is tailoring ads to the personality traits of citizens. Questions have been …

Building on Zoltán Dörnyei's authoritative work in the field of learner motivation, this book
introduces a new conceptualization—Directed Motivational Currents (DMCs)—and sets out …

Using celebrities for promoting products is a popular advertising strategy. The selection of
celebrity endorsers is of great concern to advertisers given the large sums of money to …

Identitätsentwicklung in einer krisenhaften Spätmoderne: Aus der Sicht der
Sozialpsychologie stellt sich die Frage, ob und wie in Gesellschaften'ohne Projekt', ohne …

In this chapter, I review the literature on motivated identity construction, drawing together
insights and evidence from diverse theoretical perspectives, and I propose the foundations …

With the increasing popularity of image-based social networking applications (apps), such
as Snapchat and Instagram, social media users express multifaceted aspects of their self …

By tradition, L2 motivation research has a monolingual bias–the motivational systems of a
learner's different languages conceptualized as separate entities rather than as cognitively …