In the increasingly complex retailing environment, more and more retailers operate in more
than one channel, such as brick-and-mortar, catalogs, and online. Success in this dynamic …

Past reviews of studies concerning competitive pricing strategies lack a unifying approach to
interdisciplinarily structure research across economics, marketing management, and …

The fast-paced growth of e-commerce is rapidly changing consumers' shopping habits and
shaping the future of the retail industry. While online retailing has allowed companies to …

The ongoing COVID-19 pandemic has negatively influenced the global tourism industry.
Despite the documented negative impacts of diseases on tourism demand and people's …

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great
experience across channels. In this paper we provide an overview of the existing literature …

Survival in today's economic climate and competitive retail environment requires more than
just low prices and innovative products. To compete effectively, businesses must focus on …

Shopper marketing refers to the planning and execution of all marketing activities that
influence a shopper along, and beyond, the entire path-to-purchase, from the point at which …

Retailers recognize that greater understanding of customers can enhance customer
satisfaction and retail performance. This article seeks to enrich this understanding by …

Retailers confront a seemingly impossible dual competitive challenge: grow the top line
while also preserving their bottom line. Innovations in pricing and promotion provide …

Shelf-based scarcity in the form of relative stocking level depletion significantly affects
consumer preferences (van Herpen et al. 2009). While both popularity and quality …