eHealth interventions are recognized to have a tremendous potential to promote patient
engagement. To date, the majority of studies examine the efficacy of eHealth in enhancing …

A consumer engagement systematic review: synthesis and research agenda | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

Purpose This study aims to empirically analyze the effects of marketing communications,
such as advertisement/promotion and social network service (SNS) content, on consumer …

The proliferation of social media platforms and corresponding consumer adoption in recent
years has precipitated a paradigm shift, significantly altering the ways customers engage …

This article investigates individual-level antecedents and relational outcomes of social
media engagement. Social media engagement approached in this study is a three …

Despite the increasing use of social media sites to engage consumers, the consumer brand
engagement construct is still in its infancy. This study aims to contribute to existing social …

This study advances the conceptualisation and operationalisation of consumer engagement
in the context of online brand communities (OBCs). Past scholarship has only partially …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

As firms work tod engage customers better, researchers have attempted to understand
customer engagement (CE) empirically. CE goes beyond purchase and is the level of the …