The food marketing sector is responding to an increased level of interest to consumer
demand for products with an increasingly wide array of attributes. As evidence, there has …

Increasingly, foods are marketed as “locally grown.” We use stated preference data from a
choice‐based conjoint instrument to address two issues surrounding consumer demand for …

Recent work by agricultural economists has failed to adequately identify why consumers
desire country‐of‐origin labeling, a key piece of information needed to determine whether a …

Organic foods and local foods have come to the forefront of consumer issues, due to
concerns about nutrition, health, sustainability, and food safety. A conjoint analysis …

Consumers in China have grown increasingly concerned with the safety of their food as
evidenced by the numerous media reports of foodborne illness outbreaks in recent years …

Increasingly, grocery stores are marketing foods differentiated as locally produced.
Freshness and taste are obvious reasons for consumer preference for these goods, but also …

Purpose–This research aims to develop a behaviorally based definition of “locavores”, ie a
segment of a population that purchases locally grown produce. It describes the locavore …

Individuals may display different preferences for food regulations when acting as a voting
citizen than as a buying consumer. In this paper, we examine whether such a duality exists …

Although potatoes are the second most valuable crop in Kenya, poor seed potato quality has
limited industry expansion. The objectives of this study were to describe the seed potato …

In the current era, food chains are becoming increasingly complex and consumer concerns
about food safety are growing. As a result, consumers tend to rely heavily on chain actors to …