Advancements in information and communication technologies have created
unprecedented opportunities to services providers in both developing and developed …

Technology has recently begun to be explored as a way to cope with the challenges related
to the aging of the population. However, while many technological systems for older adults …

Marketing is a universal activity that is widely applicable, regardless of the political, social or
economic systems of a particular country. However, this doesn't mean that consumers in …

The growth of Internet shopping motivates a better understanding of how e-loyalty is built
online between businesses and consumers. In this study, Web site design and culture are …

Cross-cultural marketing and advertising research reveal important influences of culture on
the global consumption of the Internet and its World Wide Web. The prevailing concepts of …

Innovative companies are experimenting with branded NFTs as part of their marketing
strategies to engage consumers who are seeking exclusive content. Young consumers tend …

The purpose of this paper is to examine the factors affecting consumer attitudes towards
SMS advertising in the Palestinian banking sector: The moderating role of national culture) …

Surveys of adults over the age of 55 have unique methodological considerations, which
typically concern the physiological and psychological factors associated with age-related …

Purpose–This study seeks to investigate the role and effect of national culture on internet
use and access across countries and whether this is moderated by socio‐economic factors …

The use of travel apps profoundly influences the behavior of tourists throughout the entire
tourism experience. The aim of the present study is therefore to contribute to travel-app use …