Research on creative industries (CI) has acknowledged the collective dimension of creation
without addressing the crucial role of process and organization in handling such a collective …

The COVID-19 pandemic abruptly interrupted operations for many industries, but in
particular the live entertainment sector that was effectively forced into a global shutdown. In …

Management et création… Le bel oxymore! L, associa-tion de ces termes heurte nos
conceptions, car elle renvoie spontanément aux idées d, un côté de standardisation, de …

Purpose: The purpose is to explore how consumers understand semiotics in short format
videos and its influence on brand perception and brand loyalty. Methodology: A qualitative …

The authors consider symbolic interactionism to be a suitable theoretical framework to
analyze projects in creative sectors because it affords ample space for individual and …

La numérisation et la plateformisation ont modifié en profondeur le contexte d'action des
acteurs des industries créatives et culturelles (ICC). Ces transformations ont …

Digitization and platformization have profoundly altered the context in which players in the
creative and cultural industries operate. These transformations have weakened the role of …

Creative labor in the perfume industry can be identified as perfumers or perfume designers
who have spent years in the industry either with formal education or firsthand practice and …

Cette thèse étudie l'émergence des mouvements artistiques d'un point de vue gestionnaire.
L'histoire de l'art est rythmée par l'existence de mouvements artistiques. Dans une approche …

De'Xandra is a perfume brand from Malaysia which was established in 2015. Taking
advantage of the large opportunities that exist in Indonesia, De'Xandra began to expand by …