Purpose The purpose of this paper is to review the literature on the topic “impact of digital
marketing” over the span of past eight years, published in various prominent research …

Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

Internationally, researchers have shown an increased interest in customer decision-making
regarding sustainable food choices that could be changed through tailored interventions …

Our article is among the first to model the reactions of customers to the digital transformation
of European banks in a scenario of declining interest margins. Motivated by the hypothesis …

Big Data is becoming ubiquitous-widely applied across organisations, industry sectors and
society. However, the opportunities and risks it presents are not yet fully understood. In this …

Prior literature suggests that media reports acting as external supervision improve
information transparency and corporate governance leading to increased investment …

Today, the word innovation is something everybody knows. It is one of those buzz words
which one encounters in many different ways and occasions. Firms advertise even slight …

The advent of social commerce platforms fueled by the growing commercialization of social
media and networking sites represents a significant evolution in e-commerce dynamics. This …

The intention of this paper is to provide new academic insights regarding an economically
explainable valuation of transfer prices for European football players based on mathematical …

Embedded marketing in online videos has become a popular form of advertising. This study
aims to examine the impact of visual attention due to different sequences of product …