Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Digital transformation, driven by technological advances and changing customer
requirements, is stimulating the use of digital marketing. 11% of Swiss organizations regard …

The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been
slow to adopt these practices. These firms' characteristics and ways of working mean that …

Purpose This paper aims to examine small business' participation in digital marketing and to
integrate the do-it-yourself (DIY) behavior model and technology acceptance model (TAM) …

The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …

This paper examines the key drivers of mobile marketing adoption intention by South African
SMEs using a multi-perspective framework that combines elements in the technological …

Social media marketing usage and adoption as a new communication tools by organization
and SMEs is increasingly globally and offers unique opportunities for small and medium …

Advertising through digital channels—known as Digital Marketing—is recognized for its
transformative impact on companies and for its immense effect on brand–consumer …

Agro-processors are important to economies of developing countries as they help create
jobs, alleviate poverty and improve food security. These goals are important for Zimbabwe–a …