Using the Information–Motivation–Behavioral Skills (IMB) model as a theoretical framework,
we examine the direct effects of knowledge, attitude, and subjective norms on young …

This study examined the effect of environmental concern, attitude, subjective norm,
perceived behavioural control, and availability on the intention to purchase green skincare …

In 2019, Muslim expenditure on halal cosmetics reached USD66 billion globally and
projected to attain USD75 billion in 2024 (GIER 2020/21) thus representing a substantial …

Purpose This study aims to identify and examine the growth constraints of the halal
cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in …

Halal cosmetics sector is fast expanding in lieu of the growing affluent 1.8 billion Muslim
population globally. Unlike attention given to research on consumer purchase behaviour of …

This study aims to determine the relationship between two or more variables. Independent
variables (exogenous) in this research are brand Awareness (X1), Product Knowledge (X2) …

Purpose This study aims to examine the direct and indirect influence of electronic word of
mouth (eWOM) on green cosmetics purchase intention of young Vietnamese female …

In a pandemic, there are no egalitarians because all citizens cannot treat equally, and a
failure to consider ethical concerns before taking action led to a massive and preventable …

This manuscript aims to identify the factors influencing the purchase intention of skincare
products among Malaysian consumers, employing the Theory of Planned Behaviour as its …

Skin care products (skincare) are an important need to maintain healthy skin. This research
aims to analyze the influence of Perceived Quality, Brand Communication, and Brand …