The pursuit of political power is strategic as never before. Ministers, MPs, and candidates
parrot the same catchphrases. The public service has become politicized. And decision …

Political parties in the developing world often face serious electoral crises; from one election
to the next, parties can be decisively voted out of national office. What happens to a party …

Political branding has developed into an established and vibrant sub-discipline of political
marketing. Indeed, political branding research continues to push boundaries by critically …

Despite growing attention to electoral brands, political scientists have largely remained
“color blind,” neglecting parties' chromatic choices. Moreover, scholars dedicated limited …

This paper focuses on an under-researched and under-developed typology of political
branding and conceptualizes politicians as personal political brands. Further, this study …

Why are voters in advanced democracies turning away from established mass parties to
take their electoral chances elsewhere? This article draws on concepts from marketing …

The implementation of comprehensive immigration and refugee policy reform under the
Conservative government led by Stephen Harper in Canada has brought important changes …

Purpose There are explicit calls for research devoted to how political actors present their
brand to the electorate and how this is interpreted. Responding to this, the purpose of this …

How do you create and build a personal political brand? Personal branding can enable
individuals to self-commodify and formulate distinct identities created from both tangible and …

Populist radical right (PRR) parties tend to stress their differences from other parties. Yet at
the same time, PRR parties have increasingly sought to integrate into party systems across …