Abstract Thinking is accompanied by metacognitive experiences of ease or difficulty. People
draw on these experiences as a source of information that can complement or challenge the …

Advertising during short-form videos (SFVs) to take advantage of users' fragmented attention
provides a new touchpoint to reach potential consumers, while the unique elements of …

Emoji is widely used in electronic word of mouth (eWOM) and online consumer reviews
across various social media platforms and online retailers, but the boundary condition of its …

Are reviews with photos more helpful? If so, do consumers find reviews more helpful when
photos and text convey similar or different information? This article examines the effect of …

To better understand the spread of fake news in the Internet age, it is important to uncover
the variables that influence the perceived truth of information. Although previous research …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

Many firms use social media marketing and implement different message frames as a
strategy to persuade consumers, enhance engagement, and to purchase their products …

As consumers move through their decision journey, they adopt different goals (eg,
transactional vs. informational). In this research, the authors propose that consumer goals …

Food waste is a major burden on the planet due its effect on increased greenhouse gas
emissions (from landfill and lost production) and issues associated with food security. To …

Purpose Companies utilize increasingly capable Artificial Intelligence (AI) technologies to
deliver modern services across a range of consumer service industries. AI autonomy …