More and more companies have implemented chatbots on their websites to provide support
to their visitors on a 24/7 basis. The new customer wants to spend less and less time and …

Purpose The purpose of this paper is to review augmented reality (AR) within retailing by
identifying, outlining and discussing definitions of AR, applications of AR that are relevant for …

Since the turn of the century especially small, local retailers struggle with the advent of e-
commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the …

This paper explores changes in technology-enabled omnichannel customer experiences in
stores over a five-year period (2014–2019). It contributes to the omnichannel-experience …

This paper explores the future of the physical store within omnichannel retail and
specifically, the prerequisites of the designed retail environment in optimizing customer …

Purpose Digitalisation has been identified as a driving force behind retail sector
transformation. The purpose of this paper is to provide a deeper understanding of how omni …

The retail sector has gone through major changes over the past three decades. These
changes have been made possible by advances in information and communications …

The COVID-19 pandemic has impacted business operations in every industry and sector
around the world. Scholars, practitioners and policymakers continue to engage in …

Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer
facing in-store technologies (CFIST) are a key component of the inevitable transformation of …

This study investigates the relationship between in-store social atmospherics (crowd and
employees), satisfaction, and intention to revisit the store and word-of-mouth. We propose a …