This study provides an overview of the evolution of the body of knowledge, current research
streams, potential new domains, and theoretical models of interest for neuromarketing …

Eye tracking offers researchers an opportunity to collect an objective assessment of visual
behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning …

There are growing discussions of social media influencers and their effectiveness in
endorsing products. Further, recent policy regulations are requiring social media influencers …

Social media influencers–such as the 'Instafamous'–are required to disclose any commercial
relationship. To achieve transparency, Instagram has introduced a standardized disclosure …

Consumers' changing media consumption behaviors and skepticism toward traditional forms
of advertising have prompted the growth of influencer marketing. Even as regulatory …

In this study we examined the effect of disclosure language (control/no disclosure,“SP,”“
Sponsored,” and “Paid Ad”) in Instagram-based influencer advertising on ad recognition …

Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …

While influencer marketing is gaining importance as a social media advertising strategy and
guidelines require influencers to disclose the practice, it is still unclear whether Instagram …

Despite recent industry attention, questions remain about how native advertising is
perceived and processed by consumers. Two experiments examined effects of language …

Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …