The COVID-19 pandemic forced educators to move course delivery to online learning with
little or no advanced training. One of the immediate concerns of the online course delivery …

Purpose This paper aims to explore the emerging wine market of Ukraine. Specifically, the
study examines Ukrainian consumer attitudes toward local wines and provides profiles of …

Agricultural communications literature has indicated scientists are struggling to make
information salient to consumers. Prior studies have examined the efficacy of message …

Craft breweries are a growing industry in the United States, including Oklahoma. Craft
breweries have unique characteristics that affect their brands. One of those characteristics is …

Visual messaging is becoming the new avenue to connect with consumers. The majority of
the American public is not connected with agriculture and often questions procedures …

Scientific communications and agricultural communications literature has indicated
scientists are struggling to make information salient to consumers of their information. These …

Agricultural organizations have encouraged farmers and others involved in the agricultural
industry to discuss their experiences with consumers and to have meaningful conversations …

In the last decade, a trend of consumer skepticism toward the agricultural industry has
emerged. The consumer is demanding to know how food is grown, processed, its origin, and …

State agricultural certification programs allow consumers to knowingly purchase products
grown or produced in their state. However, consumers may not be aware of or understand …

In recent years, horticultural industry changes, local food movements, fluctuating consumer
perceptions and motivations to buy fresh produce and plants, and new online marketing …