There are few behavioral effects as ubiquitous as the speed-accuracy tradeoff (SAT). From
insects to rodents to primates, the tendency for decision speed to covary with decision …

Perceptual decision making is the process by which animals detect, discriminate, and
categorize information from the senses. Over the past two decades, understanding how …

Understanding how the brain computes value is a basic question in neuroscience. Although
individual studies have driven this progress, meta-analyses provide an opportunity to test …

A decision is a commitment to a proposition or plan of action based on information and
values associated with the possible outcomes. The process operates in a flexible timeframe …

In theoretical accounts of perceptual decision-making, a decision variable integrates noisy
sensory evidence and determines action through a boundary-crossing criterion. Signals …

Is activity in prefrontal cortex (PFC) critical for conscious perception? Major theories of
consciousness make distinct predictions about the role of PFC, providing an opportunity to …

We review the current state of knowledge on the computational and neural mechanisms of
reinforcement-learning with a particular focus on fronto-striatal circuits. We divide the …

The application of biometric data has been the center of attention for neuromarketing
researches. Understanding the underlying mechanisms behind consumer shopping …

In the years since it first published, Neuroeconomics: Decision Making and the Brain has
become the standard reference and textbook in the burgeoning field of neuroeconomics …

The diffusion decision model allows detailed explanations of behavior in two-choice
discrimination tasks. In this article, the model is reviewed to show how it translates …