Human beings have countless desires but bounded resources, and this limitation makes
them choose between alternatives. Consumers are encouraged to be aware of the best …

Many consumer decisions involve trade‐offs of benefits and costs distributed over time.
Such decisions are often referred to as intertemporal decisions. The current review …

The current study investigates promotional techniques to improve the sales of prepaid
service. Drawing on mental accounting theory, this research examines the impacts of two …

Purpose Short delivery time is a feature that can influence consumers' purchasing decisions
and that retailers compete over fiercely. Accordingly, evaluating the effect of delivery time on …

Many everyday choices are based on personal, subjective preferences. When choosing
between two options, we often feel conflicted, especially when trading off costs and benefits …

Purpose This study aims to further analyse the decision-making process of low-income
consumer from an emerging market by verifying the influence of regulatory focus and …

In recent years, our knowledge concerning the neurobiology of choice has increased
tremendously. Research in the field of decision-making has identified important brain …

Purpose This study aims to investigate the psychological process of intertemporal choices
between larger-later and smaller-sooner monetary options. Prior research showed …

Through the process of prospection, people can mentally travel in time to summon in their
mind's eye events that have yet to occur. Such depictions of the future often differ than those …

Smoking is one of the leading causes of preventable death globally, yet it remains a
common behavior. Interventions that increase the concreteness of future smoking outcomes …