THE IMPACT OF PRODUCT QUALITY, PRODUCT DESIGN AND PRICE PERCEPTION INCREASING PURCHASE DECISIONS MEDIATED BY BRAND IMAGE IN …
AA Akbarullah, P Silitonga - Business Management Analysis …, 2024 - jurnal.umk.ac.id
This research analysis aims to identify the impact of Product Quality, Product Design, Price
Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS …
Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS …
[HTML][HTML] Airfares with codeshares:(why) are consumers willing to pay more for products of foreign firms with a domestic partner?
G de Jong, C Behrens, H van Herk, E Verhoef - Journal of Economic …, 2022 - Elsevier
This paper analyzes partnerships between foreign and domestic firms as a source of
signaling advantages, considering the case of virtual codesharing in aviation. Virtual …
signaling advantages, considering the case of virtual codesharing in aviation. Virtual …
Big Data Analytics and Culture: Newly Validated Measurement Instruments for Developing Countries' Value Proposition
The existing big data analytics measures were developed without considering the cultural
dimensions of developing countries. This research aims to develop and validate measures …
dimensions of developing countries. This research aims to develop and validate measures …