This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …

Generational labels are widely used in popular culture to signal the values or behaviours of
specific groups, making them appealing to advertisers. This paper reviews generational …

This research article tracks the evolution of the concept of nostalgia as a concept in
marketing and more generally. The present study specifically highlights the development of …

The present research investigates whether the novel coronavirus disease (COVID-19)
pandemic has modified consumers' spending on environmentally sustainable products by …

Retail research has highlighted how the presence of others can affect consumers' brand
evaluations, purchase intentions, and choice behavior. This field study investigated whether …

Purpose The use of nostalgia in the marketing domain has been popular around the world.
Nostalgia has been considered a complex yet ambivalent emotion, which has ignited …

Stockpiling and panic buying are significant components of crisis-and disaster-related
consumption behaviors that have gained significant media coverage during the COVID-19 …

Purpose This paper aims to bridge the gap by understanding the context of ageing
consumer behaviour in the online community. Specifically, this research seeks to identify …