This study aims to identify the factors influencing the purchase behavior of organic foods
among young generation customers in Bangladesh. The study adopted the theory of …

The way consumers make decisions across online and offline channels according to their
perceptions of retailers׳ marketing practices is not well understood in the current literature. A …

Understanding consumer decision-making (CDM) styles is essential for market
segmentation, positioning and crafting marketing strategies within a market. Few studies …

The present study attempts to investigate the consumer decision making styles (CDMS) in
the organic food category. Sproles and Kendall's Consumer Styles Inventory (CSI) …

Consumer decision-making styles are considered as psychological and intellectual
approaches that can influence the customer purchase decision and can help in explaining …

In this study we explored the effect of brand trust on the relationship between brand image
and customer loyalty. We took Procter & Gamble as the target brand and developed and …

The whole purpose of the present research was to advance the comprehension of the
mediating effect of emotional advertising on consumer decision-making style and purchase …

Although local food consumption is growing in importance, there remains a lack of research
addressing local food consumption preferences in less developed countries. This article …

This study assessed the factors influencing the frequency of purchases of locally-produced
rice using data collected from a sample of 400 consumers in Jakarta Province in Indonesia …

Purpose This study aims to investigate consumer decision-making styles (CDMS) in the
context of street food. In addition to the original CDMS constructs, two additional constructs …