Unreal influence: Leveraging AI in influencer marketing
Unreal influence: leveraging AI in influencer marketing | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …
Case studies Expert Briefings Open Access Publish with us Advanced search Unreal influence …
Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs
While the literature related to this topic has predominantly focused on investigating the
influence mechanism that social media influencers (SMIs) impose over their followers, less …
influence mechanism that social media influencers (SMIs) impose over their followers, less …
Welcome to the destination! Social media influencers as cogent determinant of travel decision: A systematic literature review and conceptual framework
Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …
marketing communication in many fields, including tourism. This paper concentrates on the …
[HTML][HTML] Impact of social media influencers on customer engagement and purchase intention: A meta-analysis
This research aims at providing a meta-analysis of empirical findings of the literature on the
characteristics of social media influencers on customer engagement and purchase intention …
characteristics of social media influencers on customer engagement and purchase intention …
'You really are a great big sister'–parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
This study examines the moderating role of audience comments in influencer marketing. A
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
YouTube vlog entry by a social media influencer featuring the endorsement of a brand was …
The mechanism by which social media influencers persuade consumers: The role of consumers' desire to mimic
We explore the mechanism through which social media influencers (SMIs) persuade
consumers to adopt brands. Guided by the influence framework, we propose and test …
consumers to adopt brands. Guided by the influence framework, we propose and test …
Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: a moderated serial-mediation model
The emergence of virtual influencers, who possess realistic human-like appearances and
intelligence, has provided new opportunities for brand endorsement strategy and gradually …
intelligence, has provided new opportunities for brand endorsement strategy and gradually …
Authenticity under threat: When social media influencers need to go beyond self-presentation
Social media influencers (SMIs) are increasingly being approached by brands to promote
products, a practice commonly called influencer marketing. SMIs can take advantage of their …
products, a practice commonly called influencer marketing. SMIs can take advantage of their …
Sponsorship Disclosure on social media: literature review and future research agenda
Sponsorship disclosure is now mandated for social media marketing, influencer marketing,
and brand-sponsored content (pictures, videos, posts, etc.). This study reviews the research …
and brand-sponsored content (pictures, videos, posts, etc.). This study reviews the research …
Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness
Purpose The purpose of this paper is to investigate the effects of a particular form of
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …
sponsorship disclaimer in sponsored content by social media influencers (SMIs), namely a …