The increasing economic importance and the number of born global firms make it
worthwhile to study what leads to their success in the international market. To better …

Market orientation, learning orientation, and innovation capabilities in SMEs: An extended
model | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

This study contributes to the hospitality literature by examining the direct and indirect effects
of organizational culture types on market orientation (MO) and performance in the context of …

This study examines how entrepreneurial marketing dimensions (proactiveness, opportunity
focused, leveraging, innovativeness, risk taking, value creation, and customer intensity) are …

A number of studies in the marketing literature have examined the construct of market
orientation (MO). These studies generally show a positive link between MO and …

Purpose–Marketing has been seen as one of the greatest problems faced by small-and
medium-sized enterprises (SMEs), but simultaneously one of the most important activities for …

The effect of market orientation on business performance has been extensively researched
over the past two decades with authors generally agreeing on its positive outcome. It …

Entrepreneurial marketing describes a range of actions and responses small to mid-sized
enterprises (SMEs) can employ. This study examines how the use of entrepreneurial …

Purpose–To assess the patterns of market orientation within the small business sector.
Design/methodology/approach–After a pilot study involving interviews with owner …

En el contexto de las transformaciones causadas por el fenómeno de la glo-balización se
evidencia una fuerte rivalidad competitiva en varios sectores de la economía. En esta …