This review provides insight into consumer attitudes toward functional food (FF), with the
purpose of better understanding the needs and behavior regarding this kind of product. A …

Consumers are increasingly aware of the importance of diet in human health and they
preferably choose functional food products. The present work is focused on describing the …

The link between diet and human health status has been repeatedly proved by strong
scientific evidence, and developed societies demand food products with an added value …

Purpose This study aims to investigate consumer brand loyalty toward halal cosmetics using
the theory of planned behavior through repurchase intention, which is primarily relying on …

Background Fiber intake has been associated with a lower risk of developing various
chronic diseases such as metabolic diseases (eg obesity, diabetes, dyslipidemia). In this …

Purpose The local food tourism in Pakistan is increasing rapidly, and it attracts scholars to
determine the factors affecting local food tourists' buying choices. Particularly, the authors …

Developments in neuroscience have provided the opportunity to know unconscious
consumer reactions and acknowledge direct measures of cognitive constructs like attention …

Consumers' needs have grown to such an extent that they are sought out of nutritious and
pleasant organoleptic foods, as well as functional foods. This study explores consumer …

The development of functional ice cream with reduction of fat and sugar added of Spirulina
platensis, phycocyanin extract and/or inulin as emulsifier, texture agent and sugar and fat …

Using comprehensive primary dataset collected from 400 respondents from all four major
provinces of Pakistan, this study assesses consumers' knowledge, awareness, and …