This study investigates the effect of the Brand Equity on the Customer Satisfaction and the
Brand Loyalty of Starbucks and Excelso coffee shops' customers. Starbucks is the strongest …

The main purpose of this study is to predict the impact of cultural values and life styles on
impulse buying behavior of Pakistani customers. Survey methodology was used to collect …

The objective of this study is to analyse the segments of cinemagoers in a shopping centre
based on their values​​ and lifestyle. Hierarchical segmentation techniques are used to …

Communication tool is one of the needs that is not less important in human life. One type of
communication tool that is often used at this time is a smartphone. As a form of realizing …

The purpose of this study is to examine whether consumer-based brand equity (physical
quality, staff behavior, self-compatibility, brand identification, and lifestyle congruence) of …

This study examines the association between the personality traits and academic motivation
among higher education institution students of Pakistan. The data is collected from the …

The study aimed to determine the impulse buying behaviour of shoppers at apparel multi-
brand outlets using socio-economic factors and retail categories. The research is a …

The purpose of this study was to explore the women's perceptions towards branded clothing
in Pakistan. Survey methodology was used to collect the data and a total of 200 women from …

Purpose: This comparative study holistically assesses the effect of personality on scholastic
motivation and scholarly performance. Design/Methodology/Approach: The contribution and …

Retail market is claimed to be an important interface in channel management as it bridges
the manufacturers and consumers. In Indonesia, retail industry has increased significantly …