The growth of globalization has intensified the competition among countries, cities and
regions to attract various target audiences. Places need different marketing and branding …

Even though city branding has recently been considered an urban policy, it remains a
research area theoretically detached from urban planning theory and ethics. On this issue …

Place branding refers to the creation of value in space by reinforcing and representing place
assets in a cohesive manner, as a narrative image of the place itself. Such narratives of …

The aim of this article is to analyse the relationship between a rural branding strategy and a
local economic development action through the case study of Territoris Serens in El …

This article deals with place branding on the regional scale, in the rural context of food and
tourism networks in Europe. Place branding is linked to the concepts of endogenous rural …

Like cities and nations, rural places have adopted the practice of place branding to improve
their reputation and increase their competitiveness to attract residents, tourists, and …

This article analyzes inner and marginal territories in four Italian peripheral contexts by first
discussing some of the results and future steps of the “B4R Branding4Resilience” research …

Abstract “Futures” studies have treated the issue of place-based approach and
bioregionalism planning as tool to achieve a sustainable development in areas …

Place branding holds a promising contribution to sustainable territorial development and
requires changes in the social organisation of places, which implies complex transitional …

Several significant societal and economic shifts threaten the sustainability of rural places.
More rural communities and municipalities have started to employ place branding to attract …