Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …

Highlights•Digital consumer behavior research is growing due to increased technology
use.•Information from social media is a major influence on consumer decision making.•A …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

Would consumers experience the same psychological processes when adopting AI service
robots in different service areas? Results of multigroup structural equation modeling (n …

In the online word-of-mouth literature, research has consistently shown that negative
reviews have a greater impact on product sales than positive reviews. Although this …

Although companies increasingly are adopting algorithms for consumer-facing tasks (eg,
application evaluations), little research has compared consumers' reactions to favorable …

The Technology Acceptance Model (TAM) has lately been utilized in a number of studies to
investigate why people reject or adopt new technologies like mobile commerce or e …

Deciphering consumers' sentiment expressions from big data (eg, online reviews) has
become a managerial priority to monitor product and service evaluations. However …

The impact of online consumer reviews on online purchase decisions has increased with the
growth of e-commerce. This paper tries to explain how rating dispersion impacts the process …

The role of virtual salesperson (VS) and the importance of customer reviews in facilitating
online purchase decisions and sales have recently received much attention from technology …