The application of the Building Information Modelling (BIM) process to Built Heritage (HBIM)
is a growing practice in processes and activities aimed at the investigation, documentation …

Purpose With its potential to significantly improve the tourism sector, augmented reality (AR),
an emerging technology, is a growing force in the field. It has attracted significant academic …

Although museum visitor experience and satisfaction have received growing attention in
academic research, the impact of new elements of the museum service model, including AR …

This paper contributes to the debate on MR technology in the museum setting by
investigating how and to what extent functional elements of the MR devices affect …

Purpose Combining technology acceptance model and the theory of planned behavior, this
study aims to analyze influencing factors on intention of sharing heritage tourism experience …

This manuscript critically assesses the relationship between novelty and memorable tourism
experiences (MTEs). Prior literature indicates that novelty is an antecedent of attention …

This paper is focused on the study of the quality of experience lived by tourists when visiting
a cultural heritage destination by using a tourist product based on a virtual tour. The …

This paper aims to gain insights into how heritage destinations have adopted innovative
technologies (eg, AI, immersive technology, 3D technology, big data) into their daily …

Purpose Drawing on the UTAUT-2 model, the study attempts to accentuate the role of
augmented reality (AR) and virtual reality (VR) based tourism products and services in …

Purpose This study aims to examine tourists' heritage brand experience (HBE), cultural
intelligence and destination loyalty and test whether these have an impact on the formation …