[HTML][HTML] The Experience of Tasting Different Brands of Non-alcoholic Beer among Runners Athletes‎ from the Neuromarketing Perspective

M Darabi, M Rajabi - New Marketing Research Journal, 2023 - nmrj.ui.ac.ir
The present study aimed to investigate the changes in brain wave power of runners in
response to different brands of non-alcoholic beer using the electroencephalography …