Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

There has been a recent proliferation of scholarly interest in the impacts of platformization on
cultural industries and labor. This article draws on a longitudinal ethnographic study of the …

This chapter outlines questions that buttress this work, such as: How is digital media
implicated in the lives of Black women in Britain? In what ways do such digital experiences …

Digital racism and the online experiences of Black people have been foregrounded in vital
contemporary research, particularly Black scholarship and critical race and digital studies …

Whilst social media influencers (SMIs) excel at establishing positive parasocial relationships
with their followers, they can also provoke intense negative responses, as evidenced by the …

Based on analysis of 23 interviews, this paper examines how social media and online
content is implicated in the collective, resistant and transnational media experiences of …

I finished this book half-way through 2020, a turbulent and era-defining year. Both the Covid-
19 pandemic, resulting in a disproportionate number of 'BAME'deaths, and the# …

In 2007, Mother Nature saved Tampax. An advertising campaign, featuring nature
personified as a middle-aged woman, played a decisive role in helping the tampon brand …

Recently, brands have come under fire for being associated with groups like neo-Nazis and
white nationalists. In reaction, brands have tried to distance themselves through appeals to …

Media and gender are intricately linked in our society. Every day we see representations of
women and men on the screen, read about politicians in the press, watch influencers on …