At present, food quality is of utmost importance, not only to comply with commercial
regulations, but also to meet the expectations of consumers; this aspect includes sensory …

Background Wine flavour has been methodically studied since the beginning of sensory
research, with various purposes relating to product quality and consumer preferences …

In experiential literature there is a collective accord that consumers' experiences should be
conceptualised in a multi-dimensional configuration. From the sensory science viewpoint …

Emotions are a fundamental step in sensory evaluation and relate to how consumers make
purchase decisions or express preference for specific wine styles. Despite their relevance, it …

Purpose Wine consumer behavior has long been a topic of discussion among scholars and
industry professionals aiming to understand the underlying predictors of key behavioral …

Wine is often described with emotional terms, such as surprising, disappointing, or pleasant.
However, very little has been done to understand the role of emotions in wine tasting and …

Wine and hospitality are intrinsically linked from both consumer and business perspectives.
In a hospitality setting, wine can complement food (Aune, 2002) and can form part of a …

Wine is a fundamental cultural and economic asset for Spain and other European's
countries. Understanding the consumer behavior is of great importance in designing …

Consumption choices depend on the feelings experienced in the period preceding a
consumer's decisions. We confirm this hypothesis using a large sample of Italian consumers …

How knowledge impacts purchasing behavior is a matter of extensive investigation, but the
research on the interplay between the self-reported wine knowledge and information …