This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

Based on the impulse purchase decision-making process, the stimulus-organism-response
framework, and technology acceptance model, this study investigated the role of cognitive …

Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh financial
knowledge, financial attitude dan income terhadap personal financial management behavior …

Since its introduction, live e-commerce has shown rapid growth, especially in regions such
as China, where the total market size has exceeded trillions of RMB. However, e-commerce …

Objective: This research aims to ascertain the influence and examine the function of
materialism (centrality, success, and pleasure) on impulsive online purchasing using …

Developments in the technological field also increase the importance of social media tools
that play an impressive role such as encouraging or preventing consumers' online shopping …

Na decyzje zakupowe dotyczące wyboru kanału sprzedaży, jak i wyboru produktów ma
wpływ wiele czynników. Czynniki te mogą być związane bezpośrednio z konsumentem, ale …

Dewasa ini, pertumbuhan jumlah investor di pasar modal Indonesia terus meningkat setiap
tahunnya. Peningkatan yang sangat signifikan ini didominasi oleh generasi Z. Meskipun …

This study investigated the behavior of investment decisions that were not only assumed on
rationality but were also affected by other factors, such as psychological factors, one of …

This study aims to explore the information about industry needs for office communication
competence in the 4.0 industrial revolution era. Competency suitability is one of the things …