Visual attention is a fundamental aspect of most everyday decisions, and governments and
companies spend vast resources competing for the attention of decision makers. In natural …

Virtual Reality (VR) is largely associated with a positive potential in terms of both higher
efficiency and higher escapism for the consumer. Whereas previous research demonstrated …

There is a battle in the supermarket isle, a battle between what the consumer wants and
what the retailer and others want her to see, and subsequently to buy. Product packages …

Consumers from cultures that read from left to right possess a spatial representation of time
whereby the past is visualized on the left and the future is visualized on the right. Across four …

Handels “, das wir nun in der sechsten Auflage vorlegen. Mit diesem Buch soll der Leser
nach wie vor das sichere Gefühl haben, ein Werk in den Händen zu halten und zu lesen …

The authors investigate how horizontal versus vertical displays of alternatives affect
assortment processing, perceived variety, and subsequent choice. Horizontal (vs. vertical) …

An efficient store layout presents merchandise to attract customer attention and encourages
customers to walk down more aisles which exposes them to more merchandise, which has …

Eye tracking has been used for decades to provide insight into the cognitive processes that
underlie consumers' decision-making. Since there is a wide variety of tools, ranging from …

Visual ecology is the study of how different species perceive their visual surroundings. We
introduce the concept to consumer research and show that the micro-ecology of product …

Nowadays the majority of retail customers use multiple channels. We investigate the
assortment, space and inventory problem for an omni-channel retailer operating with …