Sosyal medya pazarlama çabalarının marka değeri ve satın alma niyetine olan etkisi
literatürde araştırılmasına karşın, sosyal medya pazarlama çabalarını etkileyebilecek bir …

The bubble milk tea industry in Malaysia, which had been assumed to have declined in
recent years after its debut in 2010, has resurfaced. There are about 100 kinds of bubble …

This paper examines the effect of consumers' perception of brand equity fit on purchase
intention for focal brands in symbolic alliances through an empirical investigation of …

In this study, it was attempted to determine which brand equity element is more effective
regarding the mobile phone purchase of university students. Brand equity is defined in three …

In today's rapidly globalizing world, competition has increased with the influence of
developing technology. Consumers can access products/services more easily and make a …

Amaç: Bu çalışmanın amacı, Burdur Mehmet Akif Ersoy Üniversitesine ait bir süt ve süt
ürünleri olan “MAKÜ Çiftliği” markasının marka değeri boyutlarının tüketiciler tarafından …

In a market accentuated by globalization and digital consolidation, high fashion brands start
to rethink the way of producing, communicating and distributing their supply, adopting the …

Telepon selular merupakan alat komunikasi yang dapat menghubungkan kita dengan
banyak orang tanpa terbatas ruang dan waktu. Jadi meskipun kita berada di Negara …

Tingginya tingkat minat beli konsumen menunjukkan kemampuan perusahaan dalam
menawarkan produk atau jasa yang baik. Preferensi pembelian konsumen dipengaruhi oleh …

La investigación estuvo planteada para determinar el efecto entre el posicionamiento de la
marca y la decisión de compra en una empresa inmobiliaria. Se abordo la variable …