With the ever-increasing global demand for high quality rice in both local production regions
and with Western consumers, we have a strong desire to understand better the importance …

Rice has been grown as a staple food in South Korea for several millennia. However, its
status has not stayed constant as a result of changes in South Korean culture and …

Rice is consumed as a staple food by more than half of the world's population. Due to a
higher fibre and micronutrient content, brown rice is more nutritious than white rice, but the …

Purpose The purpose of this paper is to analyze geographic heterogeneity of consumer
preferences for intrinsic quality attributes of rice in South and Southeast Asia and the drivers …

Quinoa is becoming increasingly popular, with an expanding number of commercially
available varieties. To compare the sensory properties of these quinoa varieties, a common …

Vietnam plays an important role in bearing global food security. However, Vietnamese rice
farmers face several challenges, including pressures to develop sustainable livelihoods …

Purpose This research aims to monitor vegetation indices to assess drought in paddy rice
fields in Mazandaran, Iran, and propose the best index to predict rice yield …

The study investigated socio-demographic factors and product attributes affecting purchase
decision of special rice by Malaysian consumer. The primary data were analyzed by using …

PurposeThis research aims to monitor vegetation indices to assess drought in paddy rice
fields in Mazandaran, Iran, and propose the best index to predict rice yield …

This study investigates factors affecting consumer purchase choice (cognitive structures) in
two foods with different perceived risk levels. Means‐end chain methodology is used to test …