Digital transformation has influenced value chain operations of both manufacturing and
service firms. This study examined digital transformation in the service sector through …

Shopping malls are unique retail environments offering individual consumption experiences
within a holistic retail ecosystem. Drawing on a bibliometric analysis and a systematic review …

Recent studies found that smartphone usage has become an addiction nowadays,
especially among young consumers. The abuse of these digital devices affects individuals' …

Smart shopping malls integrate a range of smart technologies such as artificial intelligence,
virtual reality and augmented reality. However, there is a lack of research on the …

Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …

The COVID-19 pandemic has caused major global changes both in the areas of healthcare
and economics. This pandemic has led, mainly due to conditions related to confinement, to …

Recently published exploratory research has suggested COVID-19 control protocols
implemented during the pandemic may have altered the values and experiences customers …

Current opportunities enabled by combining the Internet of Things and the Artificial
Intelligence may allow marketers and managers to completely redesign shopping …

Purpose Omnichannel consumers are more proactive, engage in longer shopping journeys
and share their experiences. However, their postpurchase behavioral responses remain …

Purpose Brick-and-mortar store is an essential channel to deliver a seamless shopping
experience and meet customer's dynamic needs in omni-channel retailing. This paper aims …